Sunday WTF

Here’s a picture of an ad that’s all over the Boston subway system:

WTF? Is this viral marketing for a new movie based on a Philip* K. Dick novel? What is a peace paramour?

*Also, how often is this first name spelled with one “l” and how often with two?

7 responses to “Sunday WTF”

  1. T-Mo says:

    Wow. It’s too much and too little at the same time.

  2. J-Man says:

    T-Mo and I were trying to figure out what exactly the product is – he thought it was a shampoo; I thought maybe a lotion, or a drink? A douche? Maybe it doesn’t matter how you use it.

  3. LP says:

    2: I was also confused. At first I thought it was deodorant, but then I thought it was bizarre to have a chamomile-scented roll-on. Now i think it’s an energy drink. Although, since when does a chamomile drink result in “lighting it up”?


  4. Dave says:

    I am so glad you share my confusion. The product website clarifies a little but then adds more confusion. There are many photos on the website of celebrities holding bottles of it in their hands.

    I first thought it was some kind of smelling-salts or deodorant something or other.

  5. FPS says:

    “Peace paramour” is bugging me. I want to come up with something analogously strange and meaningless, but its exact formula eludes me.

  6. LP says:

    Is a “peace paramour” one who is having a love affair with peace? Does peace’s partner know? Will peace’s partner get angry and throw things? You know, because opposites attract and so any partner of peace must necessarily have a temper? Or maybe peace’s partner is actually “understanding.” So everything will be okay, after all.

    Peace and understanding, people. That’s what I’m getting from this energy drink / roll-on / shampoo / lotion. Where can I buy it?

  7. J-Man says:

    I don’t think you can buy it; you just have to BE it. Or, you know, find it somewhere. Online. Or something.