And then I read stuff like this and change my mind:
Born modern, with global appeal and a local accent
Denizen Hotels will become a cultural epicentre at each of its destinations, cultivating community within its walls. Eclectic, social and humbly authentic, each property within the brand will be smart in design, cultural in character and sensitive in service delivery. Developed as an international intersection of business and pleasure, Denizen Hotels will redefine how guests stay and play. With innovative check-in technologies and in-room comfort controlled at the touch of a button, Denizen Hotels destinations will harness the best and brightest design and technology to provide a seamless guest experience for the modern traveler.Denizen Hotels and resorts will range from unique, select boutique experiences to larger destination resorts, creating a unified yet eclectic brand for the global traveller. Active development negotiations are currently underway for resorts and destinations in key cities throughout the globe; including, but not limited to Abu Dhabi, Austin, Beverly Hills (California), Buenos Aires, Cancun, Hollywood (California), Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington D.C.
Blech. Somehow this found its way to my email inbox. At least now I know that Beverly Hills and Hollywood are in California.
Maybe being a good copywriter would be more interesting.
I am always sensitive to service when I am intersecting business and pleasure.
If I were a copywriter on that account, I would try to get a really groovy campaign going around the theme of “Denizen and the art of Motorcycle Maintenance”. Maybe try and get the client to capitalize the Z.
Ooh! Or, “Some argue that Denizen is the purest form of Hotel, since it involves striving to reach Vacation in the same manner as the historical Chevy Chase…”